How to Leverage Ads, Emails, and Offers to Make This Your Most Successful BFCM yet!

A talk by Scott Cunningham
Founder, CEO, Social Lite

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About this talk

Scott is the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency, and the Co-Founder of Merchant Mastery, offering training and coaching programs to Shopify merchants. Scott is a professional speaker and has been featured on Shopify Academy and Shopify Compass, and most recently on stage at Digital Agency Expo in NYC. Scott also teaches a course on eCommerce sales at the University of Alberta, and he is scheduled to present at Traffic and Conversion Summit in December 2020, one of the most influential digital marketing conferences on the planet.

Social Lite is a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook ads, Google ads, email marketing, and offer strategies along the customer journey. As certified Shopify Experts, Social Lite has hosted Shopify Meetups in cities throughout North America, and virtually to global audiences, where we teach ROI-driven eCommerce strategies alongside aspirational store owners and renowned Shopify apps.

Three Key Session Takeaways: - Maximizing your sales season with pre-BFCM, BFCM, and post-BFCM offers - Building your email list and retargeting buyers with Facebook ads - Selling to your lists with email automation and broadcast campaigns

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