How to Optimize for Ecommerce Retention

A talk by Shanelle Mullin
Conversion Rate Optimization Lead, Shopify

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About this talk

Shanelle is a jill-of-all-trades marketer with a 13-year background in growth. By day, she's the Conversion Rate Optimization Lead at Shopify, the fastest growing SaaS company in history. By night, she's a freelance writer in the conversion rate optimization space. She was recently named one of the top experts in conversion rate optimization.

Shopify powers over 1,000,000 businesses worldwide. The all-in-one commerce platform to start, run, and grow a business.

Three Key Session Takeaways:

  1. How to clearly define your customer lifetime value (LTV), average order value (AOV) and purchase frequency.
  2. How to choose the right metrics at every stage of the lifecycle.
  3. How to choose the right audiences for your optimization and experimentation efforts.
  4. How to avoid interference and degrading results.

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