3 Underestimated Areas in Black Friday Preparation: Segmentation, Abandoned Cart Recovery, Post Analytics

A talk by Mike Korba
CCO, Co-Founder, User.com

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User.com special deal for Wiremo Ecommerce Summit Participants 50% discount for the first 3 months if you register by the end of October 2020. Redemption URL: https://user.com/en/try/?utm_source=marketing_partner_link&utm_medium=webinar&utm_campaign=wiremo_ecommerce_summit_2020_special_deal

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About this talk

Chief Commercial Officer and Co-Founder in User.com. I support online businesses around the world in implementing and using marketing automation technologies successfully. Helping businesses grow by automated communication with a personal touch.

User.com is a single platform providing its clients with intuitive tools for automation of marketing, sales and customer support activities – it integrates all communication channels, CRM, knowledge base as well as user-friendly analytics & reporting tools in one place. The heart of User.com is its automation module with intuitive drag & drop automation builder and a library of ready-to-use automation templates.

Three Key Session Takeaways:

  1. Why segmentation of your contact base is crucial for your business and how you can benefit from it during Black Friday promotion
  2. Tips and tricks related toBlack Friday abandoned carts recovery
  3. How to analyze Black Friday campaigns' efficiency in a correct way – immediate purchase or first point of acquisition

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