Paid Advertising Strategies for Black Friday

About this talk

Chin Gregory is the CEO of CGM, a performance marketing agency and Accelerator for eCommerce brands.

Chin specializes in customer acquisition using paid social media advertising.

CGM is a globally recognized, performance marketing agency for the eCommerce industry. CGM's brand driven approach combines strategy, data, performance creative and media buying to grow audiences and revenue streams while minimizing exposure to costs.

Three Key Session Takeaways: - How to drive sales during Black Friday - The best campaign structure for Black Friday advertising - Types of ads to run for Black Friday